
Fleurmania Presents
The Flower Hat
Julio Freitas
Flower Farmer - Floral Designer - Educator

The Flower Hat is a floral design studio and flower farm nestled in the beautiful mountains of Gallatin Valley in Bozeman, Montana. The Studio is headed by internationally published designer Julio Freitas, whose design style embraces the seasons to create a loose, natural aesthetic that has graced hundreds of events, including many high profile and celebrity weddings.
While previously in hotel management, Julio found himself yearning for a more creative outlet and started composing weekly large scale arrangements for a coffee shop in 2011. Little by little, flowers slowly creeped in to fill his schedule. Eventually the decision made itself, and he dove head first into the world of floral design leaving his corporate days behind.
In an attempt to provide his clients with the best blooms, Julio also decided to incorporate a Flower Farming component to the business operation. He started his growing operations on 1,800 sq ft and demand quickly grew into a leased ¼ acre plot for a few years, and now he owns his own one-acre flower farm where thousands of blooms are grown every year, including a large selection of perennials and shrubs, dahlias, ranunculus, anemones and delicate annuals. These locally grown flowers are truly the treasures that make his designs so spectacular.
Today, The Flower Hat is a thriving company that stays busy during the summer with weddings and events and in the winter, doing home deliveries for high-end clients. The company is also known for its bulbs sales that include dahlias, ranunculus, anemones, tulips and daffodils.
Julio is proficient in teaching and passionate about sharing his knowledge in Flowers. His workshops go deep into the business model that makes The Flower Hat such a successful little company. The classes combine hand-on floral design experience, the business behind weddings and events and small scale flower farming.
Photo by Elizabeth Lanier